Online video is quickly becoming the newest trend in web and info marketing. True, it’s been around for a few years, and a lot of companies have already been successful with video marketing…. But more and more businesses are finally starting to catch on.
If you’ve used online video before, you’re already aware of the benefits that video can bring to your company. If you haven’t, then you probably fall into one of two categories:
- You’re not real familiar with the benefits of video. You’ve seen other businesses using them online, but haven’t done any research on how YOU can use video for your company.
- You’ve seen the reports and read some success stories. You are aware of the benefits, but aren’t sure how to get started. Or, you just think that the cost and time isn’t worth it.
Hopefully after reading this post you’ll have a better understanding of online video marketing, and why you should consider adding it to your marketing toolkit. Because it IS worth it. Here’s how.
Online video is a proven method of marketing, that is almost certain to bring you success.
Companies that use video marketing increase their revenue 49% faster than companies that don’t. In fact, over 50% of marketing professionals worldwide name video as the type of marketing with the best ROI.
Additionally, online video can skyrocket your click-through and conversion rates, by as much as 300%. That’s why companies are starting to include more video in email campaigns, landing pages, and sales pages.
Online video is what your customers want… both for the B2B and B2C industries.
75% of business executives watch at least one business-related video per week. Not only do they prefer video over text, but they also are more likely to inquire about products and services if they’ve seen a video first.
90% of consumers think that watching a video is helpful in their decision-making process. Why is that important? If a customer is on the fence about ordering a particular product or service, a video just might be the difference between a sale and no sale.
So please, download the guide I’ve put together for you. In it, you’ll find 17 specific reasons why you should starting using video. The guide includes links to all sources, where you’ll find even more supporting evidence of why this marketing method should be in every company’s toolkit.